From the Ground Up

From the Ground Up

Philadelphia has long been a crucible of creation, yet in recent history has become a city where byzantine business taxes and laws stifle growth. From the ground up is a guide to starting your own design business in Philadelphia, and covers such diverse topics as startup capital, naming your business, and filling out all fo the necessary forms. The imagery and visual metaphors used relate to urban gardening.

Art Direction: Kelly Holohan

FTGU_box_open.jpg
FTGU_book_3.jpg
FTGU_book_4.jpg
FTGU_book_7.jpg
FTGU_book_8.jpg
FTGU_book_2.jpg
FTGU_book_5 copy.jpg
FTGU_book_6.jpg
FTGU_book_10.jpg
FTGU_box_detail.jpg